A first-person insight into backing a well-known French retail brand

We all see the press releases and deal announcements, but how does a private equity firm really find the right businesses and make the right calls on investments, amid high uncertainty.

This article by Equistone’s Edouard Fillon, originally in Platform, is a first-hand insight into the firm’s investment into Vertbaudet, the French children’s clothing company, in the summer of 2021.

Platform is published in association with Linear B Media.

https://www.equistonepe.com/news/platform/deal-notes-vertbaudet
David Ewing

Fund Shack talks to tech buyout pioneer David Ewing

The latest episode of our private markets podcast Fund Shack is with David Ewing, who joined ECI Partners in 2001 and is now co-managing partner. He has completed several landmark deals, including the UK’s first buyout of a native digital business and the UK’s first buyout of a native SaaS business.

We talk about software investment, the UK’s competitive edge, originating deals in the mid-market, expanding internationally, and the prospect for private equity returns.

Watch here:

Subscribe: Apple Podcasts | Spotify

Supporting Refinitiv’s Dealmakers Sentiment Survey for the fourth consecutive year

Our content and strategy team was delighted to partner once again with data giant Refinitiv to produce marketing content for its Dealmakers Sentiment Survey 2022. 

This marks the fourth consecutive year that the company, which is part of the London Stock Exchange Group, has partnered with Linear B Media on its flagship global survey.  

Our strategy team worked with Refinitiv’s data and marketing leaders to identify and distil key messages. Our content team produced well-crafted copy for the report itself. 

The project was rounded off by a series of six by-lined articles on various aspects of the survey, including equity and debt capital markets, M&A and sustainable finance. 

Read the survey here: https://www.refinitiv.com/en/resources/special-report/deal-makers-sentiment-survey

Parry-Wingfield talks to Level 20’s chairwoman for latest podcast

Linear B’s Tessa Parry-Wingfield has spoken with Jennifer McMahon of Seroba for the latest in the Level20’s Inspiring Women series.

Jennifer is chair of Level20 Europe and in this interview, she explains that there are more misconceptions than mountains to climb when it comes to life in venture capital, and why opportunities often masquerade as obstacles.

Watch here:

hydrogen

Exploring the potential of a hydrogen based economy

Our content and creative team partnered with Baringa, the leading energy consultancy, to produce a series of cutting-edge thought-leadership papers on the topic of hydrogen as a vector in the energy revolution.

Hydrogen is a real option for hard-to-decarbonise use-cases, but not all forms of this ubiquitous element are created equal.

Our content partnered with Baringa’s energy industry experts to identify and articulate the key messaging, while our creative team presented these concepts with skilful use of imagery, infographics and visualisation devices.

Read the series here.

https://www.baringa.com/en/insights-news/points-of-view/the-hydrogen-complex-a-60-40-economy/
Win power

Explaining the intricacies of seabed leases for wind farms

Our creative and content team has supported Baringa, the UK’s number one energy consultancy, to deliver high-quality thought leadership on the technical subject area of seabed leasing auctions. 

We worked closely with Baringa’s marketing team to identify the marketing goals and priorities, and our content professionals partnered with Baringa’s experts to distil the narrative and convey this complex subject matter to a sophisticated audience. 

Meanwhile, our creative team devised simple, clear infographics and data visualisations to facilitate quick comprehension. The project was rounded off with a managed social media distribution campaign focusing on the knock-on impact to consumer energy prices. 

Read the thought-leadership paper here:

https://www.baringa.com/BaringaWebsite/media/BaringaMedia/ER_Campaign_LCC/Auctions/211207_UK-Seabed-Auction_06.pdf
Mirja Lehmler-Brown

New Fund Shack podcast with Mirja Lehmler-Brown

The latest episode of Fund Shack, our private equity podcast, is with Hayfin Capital’s Mirja Lehmler-Brown. 

Mirja is managing director in the firm’s Private Equity Solutions investment team. She spoke with Linear B’s Ross Butler about establishing the division and committing to mid-market funds across Europe. Watch or listen to this private chat here: https://fund-shack.com/podcast/31-mirja-lehmler-brown-hayfin/


Subscribe now: Apple, Spotify

Dawn

Parry-Wingfield talks to HgCapital’s Dawn Marriott 

Another great interview for Level20, as Linear B’s Tessa Parry-Wingfield talks with Dawn Marriott, a partner at HgCapital and head of its portfolio team. 

Dawn entered the world of private equity at the age of 45. Before that, she’d grown a large FTSE 100 company. She explains why she’s calling on the PE sector to expand its view of diversity to include encouraging more outsider senior people.

Read here:

heat pumps

Supporting the creation of the definitive thought-leadership report on Heat Pumps

Our creative and content team has supported Baringa, the UK’s number one energy consultancy, to deliver high-quality thought leadership on the topic of heat pump installation across the UK, in order to meet net zero targets. 

We worked closely with Baringa’s marketing team to identify the marketing goals and priorities, and our content professionals partnered with Baringa’s experts to distil the narrative and convey this complex subject matter to a mainstream and technical audience.  

Meanwhile, our creative team devised simple, clear infographics and data visualisations to facilitate quick comprehension. The project was rounded off with a managed social media distribution campaign focusing on the knock-on impact to consumer energy prices. 

Read more here:

https://www.baringa.com/en/insights-news/points-of-view/decarbonisation-heat-pumps-in-the-home/

Linear B’s Ross Butler talks to Equistone’s Steve O’Hare for latest edition of Platform

For the latest edition of Equistone’s proprietary stakeholder publication, Platform – published in association with Linear B Media – Ross Butler sat down with the firm’s UK country head, Steve O’Hare for the lead feature. 

They spoke about the latest strategic improvements to Equistone’s prosecution of Europe’s most competitive buyout market. 

Read the abridged interview here: 

https://www.equistonepe.com/news/platform/macro-to-micro-marginal-gains
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Case studies

  • EY
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  • ETF Partners
  • Fund Shack
  • Palamon Capital
  • Elaghmore LLP
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