Fund Shack launches the Value Creators 2021

  • First global private equity & venture capital initiative to recognise individuals
  • Applies network-effect to goodwill through a viral platform 
  • Say ‘thank you’ to people at all levels of the investment value chain

London, UK: Fund Shack, the global private capital channel, today launches Value Creators 2021, a positive new initiative that allows private equity and venture capital professionals to acknowledge people they know professionally to be Value Creators.

The online service enables professionals at all levels of seniority, and across the private equity and venture capital value chain, to recognise and be recognised as Value Creators for their achievements during 2020, by colleagues and contacts. 

They can then seamlessly post their support on LinkedIn, allowing their network to Like, Comment or leave their own testimonial.

The platform will be live from 14th December to 16th February. At the end of the process all Value Creators above a threshold of support will be listed on Fund Shack as 2021’s Most Respected Value Creators. Value Creators will be grouped by region – the Americas, EMEA, Asia-Pacific – as well as by function and experience. 

It is the first ever comprehensive effort to acknowledge value creation, where it happens, across the entire global private capital value chain. 

Ross Butler, CEO of Linear B Media and Fund Shack host, said: “Most of the value from the $4trn in private capital under management is not created by ‘star managers’ or mavericks, but through a team effort, and that includes those making fund investment decisions, direct investments, operations support, and the whole ecosystem of expert advisors. The Value Creators is a way to show appreciation and acknowledgement to anyone whose efforts have helped to create exceptional value.”

“Private capital professionals are like anyone else – a genuine compliment from a respected colleague is something you cannot put a price on.”

The initiative has been organised by Fund Shack, the global private capital channel for alternative investment professionals. 

Regine Wilber, Digital Director of the Fund Shack Value Creators, said: “The conversations on Fund Shack give a real human-touch to investment institutions and brands that, to many people, are otherwise faceless. They help to make trust scalable. In the same way, the Value Creators platform has been designed with one goal in mind: to harness goodwill and make that scalable too.”

Private capital executives can be recognised, depending on their role and experience, as Chief Value Creators, Consummate Professionals, Deal Heroes, Portfolio Sages, Ops Ninjas or Trusted Advisors. 

The Value Creators platform is live at until February 16th, 2021.


Covid-19 Sentiment Survey: focus on core messages

We have run a number of sentiment surveys in recent weeks on behalf of large private companies. 

The overwhelming factor influencing brand loyalty, across all sectors surveyed, was the extent to which businesses continued to deliver their core services and products during 2020.

Where this has not been possible, most respondents reference the willingness of their suppliers to ‘find a way’ to make things work, as the most important determinant of brand loyalty. 

Implementing safety measures were also seen as relevant.

Customers were generally welcoming of non-core social activities by companies during the lockdown, but did not rank this highly in terms of brand loyalty. 

Looking ahead, successful brand positioning will focus on direct areas of competency and delivery, with a focus on core messaging around delivery, reliability and a willingness to support customers ’through thick and thin’. 
In more detailed messaging, companies might convey robust contingency procedures and proactive forward-planning, particularly around issues such as supply chain management. 

More general feel-good messaging may continue to be important for internal communications, but our findings clearly indicate that third party marketing should focus very much on customer-centric delivery of core business outputs. 

If you would like help in refreshing your marketing and messaging for today’s environment, please get in touch. 

B recognised.
B valued.
B understood.

Case studies

  • EY
  • Refinitiv
  • Equistone
  • Julius Baer
  • ETF Partners
  • Fund Shack
  • Palamon Capital
  • Elaghmore LLP
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