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A first-person insight into backing a well-known French retail brand


We all see the press releases and deal announcements, but how does a private equity firm really find the right businesses and make the right calls on investments, amid high uncertainty.

This article by Equistone’s Edouard Fillon, originally in Platform, is a first-hand insight into the firm’s investment into Vertbaudet, the French children’s clothing company, in the summer of 2021.

Platform is published in association with Linear B Media.