Rebranding a sustainability focused growth capital investor
ETF Partners is a leading European investor in sustainability technologies. When they approached Linear B, they wanted a brand that conveyed their optimism about the future, as well as their technical expertise in identifying specific technologies.
We threw out the playbook and created a truly novel logo and brand identity for ETF, implementing it across all their digital and off-line assets.
We then worked with the firm to create a series of thought leadership papers on specific sustainability themes, all presented in their new striking corporate colours and distinctive brand.