• Branding, website, print

    ETF Partners


ETF Partners


Branding, design, thought leadership

Rebranding a sustainability focused growth capital investor

Branding Process

ETF Partners is a leading European investor in sustainability technologies. When they approached Linear B, they wanted a brand that conveyed their optimism about the future, as well as their technical expertise in identifying specific technologies.

We threw out the playbook and created a truly novel logo and brand identity for ETF, implementing it across all their digital and off-line assets.

We then worked with the firm to create a series of thought leadership papers on specific sustainability themes, all presented in their new striking corporate colours and distinctive brand.

B recognised.
B valued.
B understood.

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