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Month: January 2022

Explaining the intricacies of seabed leases for wind farms

Our creative and content team has supported Baringa, the UK’s number one energy consultancy, to deliver high-quality thought leadership on the technical subject area of seabed leasing auctions. 

We worked closely with Baringa’s marketing team to identify the marketing goals and priorities, and our content professionals partnered with Baringa’s experts to distil the narrative and convey this complex subject matter to a sophisticated audience. 

Meanwhile, our creative team devised simple, clear infographics and data visualisations to facilitate quick comprehension. The project was rounded off with a managed social media distribution campaign focusing on the knock-on impact to consumer energy prices. 

Read the thought-leadership paper here:

https://www.baringa.com/BaringaWebsite/media/BaringaMedia/ER_Campaign_LCC/Auctions/211207_UK-Seabed-Auction_06.pdf